Experience. Design. Leader.

With over 18 years of experience in Branding, UX/UI, Product and Service design. I am a design leader and AI enthusiast who celebrates big and small wins. I lead, mentor, and coach with empathy through action. 

KFC Global Design Platform


It’s Finger Lickin’ Good digital transformation across multiple platforms to the APAC region.

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HESTA Member Online


A simpler, better and smarter portal for HESTA members.

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Deakin Digital Experience


Think young. A new digital experience to showcase Deakin for its top-quality facilities, research, and teaching.

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Retail Branding & Photography


Bringing the authentic taste of Kyoto all the way from Japan to Melbourne.

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KyoTeaHouse
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NAB Customer Milestones


Recognising key milestones for our home loan customers. Back-end smarts identify the next best actions they could perform to achieve maximum financial benefits.

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AustralianSuper Mobile App (with millipede)


Through feedback, members expressed contribution pain points. We listened and addressed them by enhancing the existing app and providing a simpler way for members to contribute in only three steps. Once launched, we saw a 130% surge in usage.

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AustralianSuper Digital Transformation


2-year-long enterprise digital transformation program that involved content design, website redesign (UX/UI) with Sitecore, and a completely new digital brand guideline and design system. Transformation platforms include: Public website, Member join Form, and Adviser portal.

System: Sitecore

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Optus My Plan 2.0


Completed herustic review and user testing on responsive design concepts of Optus’ e-commerce for both personal and business customers. Aim to enhance web interaction to empower customers to make better-informed decisions during a purchase journey. 

System: Adobe Experience Manager (AEM)