Hello.
I am an NN/g certified design leader with over 18 years of experience. I lead, design, mentor and coach designers and specialise in branding and product/service design to enterprise-level transformation. I obtained qualifications in GenAI and continue to evolve my knowledge in the emerging AI area.
Years of experience
Projects (big and small)
Countries
NAB – Principal Product Designer
- Home lending: Performed at the leadership level for the Lending chapter. Responsible for strategic and tactical product development in 3 out of 4 Home Ownership sub-domains. Completed projects across internal origination systems and portals to uplift NAB colleagues/brokers’ experience and product offerings, as well as customer-facing mobile experience. I mentored and coached 4 other team members and supported a wider design team.
- Enterprise collateral management: A new collateral management system that is used within NAB by all colleagues. Responsible for both strategic and tactical solutions. Collaborate with executive stakeholders closely on project prioritisation and implementation.
AKQA – Principal Experience Designer
Over 8.5 years experience in the Agency land. Operated at a leadership level and was responsible for the experience design and development of major digital transformation projects for our tier-one clients with a strategic approach, ensuring the quality of deliverables and being the go-to person to lead, mentor, inspire and support our clients, experience design and project team members. Occasionally a guest speaker at local events.
99designs – User Experience Designer
Led the redesign of 1-to-1 projects utilising lean UX. Worked extensively with senior stakeholders and C-suite executives in Australia and San Francisco. Contributed to the evolving design system.
SENSIS – User Experience Designer
Multidisciplinary team in an agile environment for White Pages. Responsible for defining customer needs, constantly optimising digital experience, engaging new business opportunities by proposing new online products and providing UI specifications for development.
Clinuvel Pharmaceuticals – Visual and Digital Experience Designer
Full responsibility for all design aspects from branding, illustration, and annual report to website design. Experienced working collaboratively with developers and senior executives.
Various companies – Visual and Web Designer
Worked across branding, web design, marketing collateral and illustrations for companies like dreamUp Communications (HK), Liveworm Studio in Brisbane, Daiso Australia etc.
Certifications
IBM – 2025
GenAI for Execs & Business Leaders: Integration Strategy
Google Cloud – 2025
Introduction to Generative AI Learning Path by Google Cloud
FINSIA – 2024
Professional Banking Fundamentals (CQiB)
Udemy – 2024
Introduction to UX Writing
Udemy – 2023
How to Design for Accessibility: for UX Designers (WCAG 2.2)
NN/g – 2018
UX certified (UX Management)
Clients I previously worked with:
