Worldly Deakin
Think young. A new digital experience to showcase Deakin for its top-quality facilities, research, and teaching.
Objective
Reimagine Deakin’s online presence to reflect the worldly education experience for their audience locally and internationally. Increase prospects’ engagement and provide more assessible content for all users.
Process
One consecutive month of discovery research, competitor analysis, landscape review, plus IA and content analysis of existing website. Worked closely with senior stakeholders, our CX and the visual team to finalise design direction.
Role
Lead Experience Designer – Plan, facilitate and synthesise a series of discovery research, provide design recommendations and identifying opportunities, as well as collaborating with content strategists to resolve IA issues.
Sessions
Participants
Pages of report
Before & After: Comparison between the old and new websites.
Research
To truly understand user behaviours and uncover core issues and opportunities, I conducted qualitative and quantitative discovery research. This included 90-minute one-on-one user interviews and remote user testing across nine different user groups. Other than visual presentation being deemed dated, over 80% of the participants failed to complete the task due to the information architecture issue. They were unable to find the information they needed.
A 297-page comprehensive research report was also generated to include research insights per user group and design recommendations.
Outcome
Based on the research, two journey maps were created for Domestic and Research students to document their core needs, pain points, and opportunities across every stage of pre-enrolment. Wireframe and framework for the website were also produced, collaborated and supported the visual team throughout the design and delivery phase.
Campaign Brief ➔
B&T ➔
